Darling

About page + bio

June 14, 2015
Copywriting

It seems style definitely runs in the family, and Gala Darling’s mother Janet is boss when it comes to effortlessly chic style for women in her Darling boutique in Wellington, NZ and online.

As well as ongoing projects, I helped Janet and her husband Jonathan out with a sleek new about page and bio for the site to really capture Janet’s personality and tell her story, with style.

What they said:

“I have been at the sharp end of retail for 35 years. Over that time in retail and other business activities locally and overseas I have met and dealt with a wide variety of characters, some better than others. My experience with you is one that helps me keep my faith in the human race. You did what you said you would do, on time, brilliantly executed, no problems and pleasant with it. You over delivered in every area. When I read the site now I just smile and shake my head in wonderment as to how well it reads, you’re a gem. It’s converting really well and seen our Google ranking go to Number 1!” – Jonathan Paape, Darling